Faced with the urgency of climate change, where transport is responsible for almost 77% of greenhouse gas emissions linked to tourism in France, and the changing expectations of customers, who are placing increasing importance on sustainability issues and aspire to a more respectful exploration of the regions – with a particular interest in ‘slow tourism’ – mobility has become a crucial issue. It is at the heart of discussions on future tourism models.
The Comité régional du tourisme de Nouvelle-Aquitaine and ADEME are committed to responsible tourism and sustainable mobility. As part of this commitment, a number of joint tools have been developed to support regional tourism stakeholders (particularly accommodation providers) in implementing their ecomobility approach:
- A practical guide entitled “L’écomobilité touristique – comment être acteur de la mobilité bas-carbone des voyageurs “, a new, updated and expanded edition of the document originally published as part of the “En Bretagne sans ma voiture” initiative (launched in 2013 by ADEME and the Comité régional du tourisme de Bretagne);
- A “Tourism Ecomobility” self-diagnosis tool, designed to help accommodation providers identify the local ecomobility offer (local transport networks, existing services in the area, etc.), and also to enable them to assess the degree of maturity of their approach and identify more precisely their strengths and areas for improvement;
- An “Ecomobility” communication sheet, enabling accommodation providers to encourage their customers to choose “low-carbon” modes of transport, by providing them with detailed information about the accessibility of their establishment;
- Les bonnes raisons de s’engager en faveur de l’écomobilité, aimed at helping socio-professionals to meet the new expectations of tourism, and strengthening the energy resilience of your business in the face of energy challenges.
- The carbon calculator, to assess the carbon impact of tourist travel to your establishment using a simple, free tool. It’s a practical first step towards understanding, controlling and reducing your environmental footprint.
Ecomobilite Touristique Crt Na
