In order to improve the quality of tourism services in France, the French government has created the Destination d’Excellence brand (formerly Qualité Tourisme):
The Destination d’Excellence brand is based on two essential pillars:
1. Sustainable tourism: promoting practices that respect the environment and local resources, and fostering harmonious development with local communities and inhabitants.
2. Unique customer experience: offer excellent services, combining authenticity, innovation and quality of welcome to meet the expectations of modern visitors.
These two pillars aim to create a responsible and attractive tourism dynamic.
- it selects and federates under a single symbol the quality initiatives undertaken to ensure customer satisfaction
- it’s a structuring tool for the establishment. It’s an approach to continuous improvement and internal management, which doesn’t stop with obtaining the mark: plan > implement > control > improve.
- it enables you to unite your team around a collective approach, because quality mobilizes every skill and every position!
Through this mark, the French government and tourism professionals are committed to customer satisfaction, based on the following principles:
- A warm welcome
- Attentive staff
- Mastery of foreign languages
- Personalized services
- Clear and precise information
- Cleanliness and comfort
- Discovery of a destination
- Visitor feedback is taken into account.
Musée de la Résistance
Chateau De Rochechouart
Château De Rochechouart @Maxime Authier
