The CRT Nouvelle Aquitaine has made sustainable tourism a key focus of its strategic development. Thus, in collaboration with 2 pilot destinations in 2021: Bordeaux-Gironde and Pays Basque, and MONA, the project group has built offers aimed at local customers with varied profiles: couples, families, individuals etc.
These initial “turnkey” packages were developed in partnership with tour operators specializing in hiking and biking: Alibert Trekking, Terres d’Aventure and Chamina Voyage.
Ideas for weekend getaways were also developed, based on a common frame of reference with the Agence Départementale du Tourisme 64 Béarn Pays Basque, Gironde Tourisme and the Office de tourisme des congrès de Bordeaux Métropole.
The project was subsequently extended to other regional destinations such as Dordogne, Charentes, Landes and Creuse. Today, it’s the turn of Haute-Vienne, destination Limoges, Corrèze, Brive Tourisme, the Dordogne Valley and Lot et Garonne to join the adventure.