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Analysis of tourist activity in Haute-Vienne

Haute-Vienne tourism situation in July 2024

Understanding the tourism market is of vital importance to all those involved. It enables them to anticipate trends, adjust their offerings in line with market expectations, and seize emerging opportunities. Business analysis guides strategic decisions, helping destinations to adapt to economic fluctuations, changes in tourism behavior and societal shifts. Business data guides tourism promotion, facilitates flow management, and contributes to the development of policies conducive to the sustainable development of tourism.

With the start of the 2024 high tourist season disrupted by weather conditions, a tense economic situation (falling purchasing power) and an election weekend on July 7, it’s fair to say that the summer season got off to a slow start in 2024; just like at national level, with a difficult and long month of July at the start.

✅ 50% of professionals who responded to the business survey (mostly accommodation providers) consider themselves satisfied overall with the month of July. However, 50% were disappointed. 67% were positive about the 2nd fortnight of July, saving the start of the season. French and international visitors

✅ Overall visitor numbers turned positive from July 20 onwards, but need to be confirmed in August. This was due to a less favorable calendar, with July 14 in particular, which had given rise to an extended weekend in 2023, unlike this year. The French would have been less numerous during the first two weeks of July. Fewer British visitors significantly reduce the share of foreign customers.

✅ Mixed results for Gîtes de France rentals in Haute-Vienne, contrasting with the +2.6% of nights booked on the Airbnb, Abritel and Booking platforms. Accommodations sold online with marketplace on the rise.

✅ Campsites and visitor sites satisfied with business. Tourist offices, sports activities and hotels hope August will live up to expectations.

✅ Satisfactory overall attendance in the département in 2024. Total overnight stays up +0.4%.

✅ Unlike some destinations on the Nouvelle-Aquitaine coast, Haute-Vienne suffers less from the decline in tourist purchasing power. Haute-Vienne still enjoys good value for money.

✅ Projections for the very high season and September: professionals remain optimistic for the periods ahead.

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