Customer studies

Survey 2019 – 2020, contribution to the knowledge of customers on the territory of New Aquitaine.

Orders and context:

• The Regional Council via the CRT Nouvelle-Aquitaine and its departmental partners.
• Carried out by BVA (who conducted the Aquitaine survey in 2016)
• 40 Haute-Vienne partners involved
• Haute-Vienne Tourisme (SPL Terres de Limousin) is co-funding the regional survey to the tune of €14,000.

Survey period: the study will last a full year: from June 8, 2019 to June 7, 2020. Deliverables: 1st results available at the beginning of 2020 and the whole survey at the end of 2020.

Collection method:

• Presence of BVA interviewers in the field according to a survey plan defined with the CRT and ADTs.
• Secondary resident survey panel (INSEE access panel) administered by BVA
• Station and airport survey managed by BVA
• Collection via distribution of questionnaires by partners (including you)

The aim: to provide macro-economic data on the profile and behavior of French and foreign tourist clientele in the region and its constituent départements. The survey will also look at economic spin-offs (via expenditure) and customer satisfaction levels.

Targets: tourists (i.e. anyone spending a night in the Nouvelle-Aquitaine region other than their main residence)

1. All reasons combined: leisure/holidays, business, health (i.e. spa treatments), including affinity stays (visits to family and friends) that generate an overnight stay away from the main residence.
2. All types of accommodation: commercial (i.e. hotel, rental, etc.) and noncommercial (including stays with friends or in a second home where accommodation is provided free of charge).
3. French and foreign nationals, including residents of the region when they stay in the region away from their main home.