Labels, marques et qualification - Espace proLabels, marques et qualification - Espace pro
©Labels, marques et qualification - Espace pro|Rudy And Peter Skitterians - pixabay
Brands and labels for your accommodationstructure my offer

Brands and labels for your tourist accommodation: which ones exist in the département?

You’ve got a gîte, a chambre d’hôtes, a seasonal apartment, a farm, an unusual accommodation… We’ve put together a selection of the labels and brands available for your project.

Depending on your project (reservation management, contract management, overnight stays, target clientele, type of property…), it may be worthwhile to find out about a label or brand for your tourist accommodation. Your local tourist office can help you make the right choice.

Each label and brand has its own operating system:

  • evaluation grids
  • award, validity and follow-up times
  • cost: membership, annual fee, visit/inspection fee, follow-up fee, etc.

We advise you to ask for all these elements before committing yourself, in addition to everything concerning the visibility and promotion of your offer on the various communication channels and on what scale.

Why choose a label or brand?

  • Prominence on the part of the chosen service provider, on its website and in its communications.
  • Belonging to a community identifiable by distinctive visual markers: logos, cobs, keys, etc.
  • Differentiate yourself from the competition by displaying a sense of belonging to a target clientele
  • Recognition of the quality of your establishment
  • Upgrade your service to meet the specifications of the various labels and brands, and better meet the expectations of your target tourists.
  • Access to various services (marketing, training, networking, etc.), depending on the label or brand.

Note: it is not necessary to have a star rating to be eligible for a label or brand. They can be used to complement a star rating, and vice versa.

Gîte de France

A nationwidelabel, Gîte de France offers and markets a wide range of accommodation types, from gîtes to chambres d’hôtes, and from meublé de ville to hameaux de gîte. It is supported by a team in each département, with headquarters in Limoges for the Haute-Vienne.

The label is awarded on the basis of a number of “épis” (ears of corn), ranging from 1 to 5, corresponding to the quality of service offered by the accommodation.

Your local branch

Clévacances

Clévacances is present in many French départements, and offers a wide range of accommodation types in its destinations: houses, apartments, villas, bed & breakfasts…

Clévacances offers are recognized by the awarding of keys, from 1 to 5, which reflect the level of service provided.

Your local contact

Welcome to the farm

Bienvenue à la ferme (Welcome to the Farm) is a network run by the French Chambers of Agriculture to support farmers in their tourism initiatives.

It is organized around 4 themes: farm produce, catering, leisure and discovery (discovering and having fun) and accommodation. The latter can include camping, gîtes, bed & breakfasts, unusual accommodation or even rest areas for motorhomes.

It is aimed at working farmers or groups of farmers.

Your departmental contact

  • +33 5 87 50 40 00
  • 2 avenue Georges Guingouin 87000 Limoges

Park values

The Valeurs Parc brand is promoted in the field by the Parcs Naturels Régionaux (PNR). In Haute-Vienne, there are two PNRs: Périgord-Limousin (to the south-west) and Millevaches (to the east). It is intended only for establishments located within the territory of a park.

The aim of the brand is to promote the values of the RNP: “attachment to the territory, a strong human and social dimension, preservation and enhancement of heritage”.
Three prerequisites to qualify for the brand:

  1. your company (head office) must be located within the perimeter of an NRP
  2. be committed to the economic and social development of its territory
  3. be committed to protecting the local environment and heritage.

Your contact PNR Périgord-Limousin

  • +33 5 53 55 36 00 – La Barde 24450 La Coquille

Your contact PNR Millevaches en Limousin

  • +33 5 55 96 97 00 – 7 route d’Aubusson 19290 Millevaches

You'll also like

Close