The marketing plan in a nutshell
Inside the marketing plan, you’ll find :
- A SWOT analysis to identify our destination’s strengths and weaknesses.
- Strategic orientations, with a focus on the key points of supply and demand, general strategic objectives, positioning and target markets.
- The general strategy, broken down into 4 areas: Work on raising the quality of the offer, encourage the development of sustainable tourism approaches, increase foreign market share, facilitate access to and understanding of the offer.
- The action sheets, on which we will have to work in priority over the next 3 years with a level varying from urgent to less urgent (2025):
- Priority 1 Work on raising the quality of the offer, priority 1 is to create an HPA development club in Limousin.
- Axis 2 Encourage the development of sustainable tourism approaches, priority 1 is to ensure that, within 3 years, 1/3 of all offers in all sectors are committed to a sustainable approach.
- Axis 3 Increase foreign market share, priority 1 is to increase the share of 3 foreign markets (UK, B, NL).
- Axis 4 Facilitate access to and understanding of what’s on offer, priority 1 is to create an online diary to promote all the events and activities on offer in the region.
- Other potential actions that SPL Terres de Limousin and tourism players could implement.
To find out more about the marketing plan, download the full document 👉🏻
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